As a small business owner, you often feel like a jack of all trades. You are responsible for overseeing your finances, managing your staff, and marketing your company to grow your business.
There is an effective way to grow your business or take your venture to the next level called SEO (Search Engine Optimization). It is a process of improving a website and ranking in the search results when users search for the specific phrase or work.
When it comes to SEO, an SEO agency in London helps you to rank your website as well as increase sales with several strategies and techniques. They help you to certainly improve your website’s overall search ability and visibility.
Now, most of you think “Is SEO Expensive?”
The answer is NO SEO is much cheaper than paid advertising but it takes time to show results. It requires a lot of resources to build and maintain a campaign, and it often relies on the expertise of an SEO specialist to develop and grow your strategy. Moreover, it is a long-term investment for small businesses.
Here are a few strategies small businesses can implement 2020:
1. Switch to Long-Tail Search
The first and most effective SEO strategy is targeting long-tail keywords. Now, it’s no longer about specific keywords phrases. Successful SEO today depends upon search queries or long-tail keywords. As per the recent 2020 marketing report, targeting long-tail search queries perform 2.5x better than keyword variations.
If you want your small business to enjoy the enormous traffic that comes through search engines, you should focus on long-tail queries.
2. Evaluate Meta Description/Title with Actionable Keyword
When it comes to helping search users, find you easily, and click on your organic results pages, you need to persuade them. It is a golden opportunity for you to engage with people who are visiting your site.
For this, you should follow three metadata sections:
Title Tag: It is a clickable headline that appears in the search engine. So it’s necessary to keep the title tag under 60 characters and related to the search intent include your target keyword.
Meta Descriptions: Another important tag on the Meta page. It is a summary of a page in SERPs displayed below the title tag. So write a unique description of every page, provide an accurate summary, and keep it under 160 characters.
3. Find competitor profitable keyword
Competitive analysis is the quickest way to know exactly what’s working in your industry. It is an effective small business SEO strategy to get profit. You should find profitable keywords from your competitors and analyze their marketing efforts, strengths, and weaknesses. Once you pinpoint your competitor’s profitability, you can develop your SEO strategies and gain the best results.
4. Create Local Landing Page to Attract Local Audience
As per digital marketing company in the UK, claiming your business in the local area is another effect of small business SEO strategy to promote your business to the next level. Through this, you can attract local customers. Whether you’re creating content for a blog or doing white SEO, you should have prepared your local pages. It is because these pages are fundamental to your success.